A: As a small business you are probably paying expensive weekly advertising costs with local newspapers, radio adverts etc. Effective Internet presence will capture a potentially global audience 365 days a year for a relatively modest investment. You can promote you site cheaply and easily via business cards, flyers, signs, car stickers, etc.

A: The Web can provide your customers with comprehensive information and advice covering your company, its product ranges and services 24 hours a day and 7 days a week.

A: Your individual web site can provide a 'live' update on latest news and developments within your company and can re-inforce its marketing and branding.

A: You are not limited to an expensive 20 word entry in a news paper to try and sell your company to your customers - the number of pages available to promote your company is unlimited.

A: The World Wide Web has great potential to reach a wider range of customers in ways that traditional advertising cannot, unless you have the capital for TV advertising. This is especially so for businesses who can promote their products/services locally, nationwide and worldwide on the web.